BONITA SPRINGS AREA CHAMBER OF COMMERCE: Regional campaign launches to educate high school seniors about FAFSA and financial aid

FutureMakers Coalition partners, including educators, workforce developers, business leaders, economic development professionals, government officials, residents and students across Southwest Florida have joined together and their parents in Charlotte, Collier, Glades, Hendry and Lee counties about FAFSA, the Free Application for Federal Student Aid. Spearheaded by the Access & Entry team of the FutureMakers Coalition, the goal of the campaign is to increase the FAFSA completion rate among Southwest Florida high school seniors by 5 percent this school year.

To supplement schools’ current FAFSA outreach efforts, a campaign marketing toolkit has been created to provide informational handouts and materials about the FAFSA and why it is important for students and parents to file. In addition, schools will be sharing campaign information via websites, e-newsletters, text messages and other communication channels. The campaign will also be rolled out through a robust social media presence, including Facebook, Twitter and Instagram. Geo-targeted online advertising via Google and Facebook will further boost the campaign’s reach with students and parents.

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